Restaurant Airbrushing: How it Affects Your Dining Experience

When you walk into a restaurant, you expect to be greeted by a certain atmosphere – cozy lighting, inviting aromas, and a clean and appealing aesthetic. However, what you may not realize is that some restaurants use an airbrush spray booth technique called airbrushing to enhance their environment and create an illusion of perfection. In this article, we will explore the practice of restaurant airbrushing, how it affects your dining experience, and whether it is ethical.

What is Restaurant Airbrushing?

Restaurant airbrushing is a technique that involves using paint or special effects to alter the appearance of a restaurant’s interior. This may include painting walls, ceilings, or even furniture to create a certain ambiance. It can also involve the use of lighting, sound, and scent to further enhance the atmosphere.

For example, a restaurant may use airbrushing to create the illusion of more space by painting walls with lighter colors or by strategically placing mirrors. Similarly, they may use special lighting effects to make the food look more appealing or to create a specific mood. They may also use scents to enhance the dining experience, such as using the smell of fresh-baked bread to make customers feel more comfortable.

How Does Restaurant Airbrushing Affect Your Dining Experience?

At its best, restaurant airbrushing can create a welcoming and appealing atmosphere that makes customers feel comfortable and relaxed. It can help set the tone for a great dining experience and can even make the food taste better.

However, at its worst, airbrushing can be deceptive and can create an unrealistic expectation for customers. For example, if a restaurant airbrushes their food to make it look more appetizing, customers may be disappointed when the actual dish arrives and does not meet their expectations.

Additionally, if a restaurant uses airbrushing to cover up less appealing features, such as peeling paint or cracks in the walls, it may be seen as dishonest and may lead to negative reviews and a loss of trust among customers.

Is Restaurant Airbrushing Ethical?

The ethics of restaurant airbrushing are up for debate. Some argue that it is a harmless practice that simply enhances the dining experience, while others argue that it is deceptive and can create an unrealistic expectation for customers.

From a legal standpoint, there are no regulations regarding restaurant airbrushing, so it is up to individual establishments to decide whether or not they want to engage in the practice.

Ultimately, the decision of whether or not to support a restaurant that uses airbrushing is up to the consumer. Some may not mind the practice, while others may feel that it is dishonest and choose to take their business elsewhere.


Restaurant airbrushing is a technique that can enhance the dining experience by creating a welcoming and appealing atmosphere. However, it can also be deceptive and create unrealistic expectations for customers. The ethics of the practice are up for debate, and it is up to individual consumers to decide whether or not they want to support restaurants that engage in airbrushing.

As a customer, it is important to be aware of the practice and to approach it with a critical eye. Look for signs of airbrushing, such as unusually bright lighting or an overly-perfect aesthetic, and consider whether or not it is creating an unrealistic expectation. By being aware of the practice, you can make informed decisions about where to dine and how to spend your money.